Cleopatra’s Costly Flop: Assessing the Failure of Colgate ...
All of these are unaccounted by Boyd by making more Cleopatra soaps than they could sell; by putting their product against institutionalized products such as Dove and Ivory; by exceeding the historical all time high pricing of Dove and by marketing Cleopatra to be the premium priced brand. All of these implemented Cleopatra …