Marketing Strategy of Nirma Washing Powder | Brandyuva
Oct 24, 2018·Nirma became so popular that a minimum of 20 packets were sold on a daily basis just by word of mouth publicity. By 1985, Nirma washing powder had become one of the most popular, detergents in many parts of the country. In the 1999, Nirma saw a boom. It became a very popular brand of soaps, detergents and personal care products.